Back to 
Blog

Breaking Down Barriers in 3D Content Creation

December 3, 2024

TL;DR
In a rapidly evolving digital landscape, the convergence of AI, 3D technology, and gaming is reshaping how we create and interact with virtual worlds. Recently, we had the opportunity to sit down with Neel Kar, a seasoned industry veteran with over two decades of experience at PETROL Advertising and Activision, where he had a technical hand in the development of the highly celebrated Call of Duty 4: Modern Warfare up to Call of Duty: Ghosts. His insights offer a compelling glimpse into the future of content creation and the gaming industry.
Reading Time: 4 minutes

Breaking Barriers in 3D World Building

One of the most exciting developments in the field is the increasing accessibility of 3D world creation. Neel envisions a future where complex 3D environments can be crafted without the need for extensive technical knowledge:

"What Cybever is after is what is going to become the incarnation of the metaverse. It is breaking down barriers in the system of building 3D worlds. 3D worlds have been kind of in this grasp of high technology. You have to either go and learn Maya, you have to learn Unreal. You have to learn the software that will then allow you to build something decent but not great because the learning curve is steep."

This shift could revolutionize how stories are visualized and shared, allowing narrative directors and non-technical creatives to bring their visions to life more easily. Neel explains, "When [Cybever] made the shift into building worlds, that made it more of a north star for me to visualize a purpose to this that will service the world, but also service what I'm after in a few years."

AI as a Creative Catalyst

Rather than replacing human creativity, AI is poised to enhance and amplify it. Neel emphasizes that AI tools should be viewed as a means to iterate and refine creative visions: "If you're a creative person, then really, you're not trying to look for an easy solution. You're trying to look for an iterative solution. You're trying to look for something that allows you to go deeper and deeper and deeper, ultimately finding the final vision, the final way of expressing yourself artistically."

He suggests a process where AI is used as a starting point, with creators then building upon and refining the initial output to achieve their unique artistic vision.

Neel shares his own creative process: "I start and I always keep 45 minutes to get to my first marker. I will do a wide range of exploration and make sure that I'm understanding how I can get to the quality I want."

The Future of Gaming and Entertainment

The integration of AI and advanced 3D technologies is set to transform the gaming and entertainment industries over the next 5-10 years. Neel predicts a shift away from the current industrialized model of game development:

“We are looking at the prospect of a booming indie market ahead of us where indie games can start delivering higher production value with the help of AI solutions.” Neel envisions a future where smaller teams can create high-quality, visually stunning games without the need for massive resources. "What we are hoping is there's going to be a little bit of a reset with AI, not so much in terms of replacing people, not in terms of decimating jobs, but rather having smaller groups of people be able to create something that is a high production value, without the grind, without the burnout."

Ethical Considerations in AI-Driven Creation

Throughout the conversation, Neel emphasized the importance of ethical considerations in AI development. He highlighted Cybever's commitment to building a pipeline that allows creators to ensure that AI is used to safeguard rather than infringe upon creative rights. Cybever is positioning itself at the forefront of responsible AI use in creative industries, setting a standard for ethical practices in AI-driven content creation.

Looking Ahead

As we stand on the brink of this technological revolution, the possibilities are both exciting and challenging. Neel sees a future where "even solo creators are able to bring their vision to life." He believes this shift will "allow us to start bringing up this quality bar to a point where you don't have to have a minimum of 100 people to create a certain level of experience, but rather, you can do that with five people."

The future of gaming and 3D content creation is not about replacing human creativity but augmenting it. By embracing these new tools and approaches, we can look forward to a more diverse, innovative, and accessible creative landscape in the years to come. 

As Neel puts it, "What excites me most about being a part of [Cybever's] journey is it's right on the cusp where AI is making the shift into 3D. The timing seems right, building worlds seems right, doing it ethically in a procedural way seems right."

Join our beta today: http://beta.cybever.ai/