Fabulationary, founded by industry veteran Marty Caplan, is an innovative consulting and investment venture at the intersection of games, technology, and creativity. With a career spanning decades as a game producer, studio head, and now angel investor, Marty is shaping the future of interactive media by supporting forward-thinking projects and leveraging cutting-edge tools like Cybever.
Marty describes Fabulationary as a hub for bold ideas in game design and technology. "It's really a container for all the crazy stuff I’ve been doing for 30 years," he says. His expertise extends from AAA game production to theme parks, to experimental Web3 projects and tabletop RPG design.
Among Fabulationary’s current projects are a Dungeons & Dragons module for the Forgotten Runes Wizard Cult's shared world and the highly anticipated Forgotten Runiverse, a free-to-play 2D MMORPG game launching today, March 26 (try it now!). Caplan describes Runiverse as a potentially groundbreaking project that blurs the lines between Web2 and Web3 gaming experiences.
"Gaming is changing. We’re moving toward experiences that aren’t just played and finished—they evolve with the community. That’s what excites me about Runiverse and similar projects," he explains.
One of the challenges Marty faces in his work is the rapid creation of immersive environments. Cybever has become an invaluable tool for accelerating this process. He has used Cybever to design top-down maps and virtual tabletop environments for his D&D module, allowing him to visualize landscapes efficiently.
"I was using Cybever to take the area of the Runiverse where my module takes place—it's a valley with mountains on one side and rugged shoreline on the other —and visualize it better. It made the process of designing maps so much more efficient."
He also praised Cybever’s procedural village generation, which has helped him create detailed, populated settlements for his game world.
"The improvement to the villages—I loved it. From little boxy placeholders to an actual laid-out village. Excellent."
For projects like Runiverse and his D&D module, Cybever’s tools provide a jumpstart to world-building—turning concept sketches into functional, explorable environments in minutes.
Caplan’s vision for the future of software extends beyond gaming. He introduced the concept of "polymorphic software"—software that is created and consumed in real time, much like a disposable coffee cup. He believes this shift will fundamentally change business, work, and even money itself.
"We’re going to see software that is generated, used, and discarded—all within minutes. It’s going to be part of everything, not just games."
This "polymorphic" approach to software development has major implications for games, paving the way for infinite, ever-evolving experiences rather than static, one-time purchases. Caplan sees a future where community-driven, continuously updated games become the norm.
"Games are shifting toward infinite experiences. Look at Minecraft, Helldivers 2, and Baldur’s Gate 3. They thrive because of community participation. That’s the future."
As interactive media evolves, Caplan believes that games are becoming more than just entertainment—they are creative hobbies. Players invest time, money, and social energy into building and modifying digital worlds, just as they would with woodworking, photography, or other hands-on pursuits.
"Gaming is becoming more like a creative hobby, similar to woodworking or running. People invest in it beyond just playing—it’s about creation, collaboration, and ongoing engagement. Tools like Cybever are making that process easier."
This player-driven model also presents a sustainable business opportunity for studios. By creating games with built-in systems for player-generated content and monetization, developers can extend a game’s lifespan and foster long-term community investment.
"The future of successful games is in creating a framework where players contribute to the experience. That’s why I love seeing tools like Cybever—because they lower the barrier to entry and make creative world-building accessible."
With projects like Runiverse and consulting for cutting-edge games, Fabulationary is at the forefront of gaming’s evolution. Marty Caplan’s insights highlight the growing need for intuitive, tech-forward solutions in world-building and the shift toward infinite, evolving games.
Marty also offers consulting services, particularly for companies seeking innovative connections within games, technology, and creative industries. If you’re looking to collaborate, you can apply through the Fabulationary website.
Cybever is pleased to support Fabulationary as they continue to innovate and lead in the game design space.